growth only in a few countries, our strategy aims at attaining a greater market share. Exploiting our competitive spirit, we run simultaneously along four different tracks:
• customer satisfaction
• trade and consumer awareness
• product, service, and personnel quality
• product innovation.

And we have to compete to meet the latest energy efficiency and environmental protection targets. These targets do not mean higher costs only, rather a trigger for improving product quality and encouraging consumers to replace their outdated, energy-thirsty products with new, better performing, environment-friendly ones.

Aldo Fumagalli