Candy Group designs products according to brand positioning and consumer. Candy and Hoover (the two international brands) are aimed – without overlappings – at the centre of the market, i.e., the most competitive segment. The national brands customise the offer according to local scenario.

Candy means products which meet consumers' needs in a practical, intelligent way. They improve the quality of family life through tempting, innovative offers, summarized in the claim: "Candy can do."

Hoover takes a strong commitment, and keeps it: "Generation Future" means offering the discerning consumer of today an appliance which will become the industry standard of tomorrow. Hoover became the European floorcare leader on the same concept.

Aldo Fumagalli