With complete ranges of products, customised with a view to satisfying customers in many countries, market presence and penetration have increased as a result of partnering with the trade. The point of sale is the most effective tool for informing customers about the value of the products (in addition to the value of the brand).

The shared objective is to deliver products with the correct value. While Candy Group is committed to integrating more and more value into the appliances, the trade should support them through correct display and sales policies.