Candy Group has brought together a portfolio of prestige brands: Candy and Hoover with an international positioning, and Rosières, Iberna, Otsein Hoover, Vyatka and Zerowatt focusing on their own country of origin. The brands are handled in a harmonic, consistent way, according to strategies which move along two closely-connected axes: giving Candy and Hoover the same profile and image in all countries; managing national brands as part of a coordinated positioning strategy for maximising their local value.