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Generation Future
Hoover, established 1908, is a global brand. The brand and the European manufacturing capacities were acquired by Candy Group in 1995, thus launching the brand in a continous growth at the upper end of the centre segment of the market. Hoover by Candy Group is totally unrelated to other foreign appliance companies. Hoover offers innovative appliances, aiming at becoming the standard of reference for next generations of consumers. The Vision washing machine stands as an outstanding example of technology and design, alongside Inter@ct refrigerators, SuperSilent dishwashers, Nextra and Pulse: washing machines and tumble driers, no-frost freezers, freestanding cookers with professional performance and image, and the built-in range.
 


   
Hoover is firmly positioned in its market segment, challenging international brands positioned as aspirational.