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Earning the premium price
"Hoover became the European and Italian floorcare market leader by building on values of quality, reliability, and innovation. In a market with rising volumes and falling mean prices, high investments have to be focused on product innovation to earn the premium price. We take the utmost care to consumers, listening to their wishes and comments to develop and deliver products which are useful, easy to use, and fully reliable in everyday use."

Beppe Fumagalli

 


   
The Hoover floorcare offer includes over-60 products: the range of rechargeable Handy2 hand-held cleaners, the top-of-the-range Octopus (which is silent, powerful, and modern), the 1800W Acenta Power Master stick, The One bagless, filtered carpet sweeper, and Vapormate, the first in a full range of steam cleaners. Vacuuming, cleaning, cleansing: the Hydrowash system brings together – in a single appliance – the whole set of performances offered by Hoover in years of research and innovation.